ENTRANCE by Sonny, Wieden + Kennedy Amsterdam for Heineken

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ENTRANCE

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Industry Beers and Ciders
Media Film
Market Netherlands
Agency Sonny
Agency Wieden + Kennedy Amsterdam
Director Fredrik Bond, Nicholas Rutter
Creative Director Mark Bernath, Eric Quennoy, Duncan Marshall, Jason Levine
Art Director Philip Brink
Copywriter Hugo Van Woerden
Producer Emory Ruegg, Alice Grant At Sonny, Carla Genoud
Account Supervisor Clay Mills
Editor Tim Thorton-Allan, Myles Painter Post-Production
Production Hellohikimori
Production Widescope
Released April 2011

Credits & Description

Category: Interactive Film
Advertiser: HEINEKEN
Product/Service: HEINEKEN
Agency: WIEDEN+KENNEDY AMSTERDAM
Production Company: SONNY, London, Barcelona, Paris, UNITED KINGDOM, SPAIN, FRANCE
Production Company: WIDESCOPE , London, Barcelona, Paris, UNITED KINGDOM, SPAIN, FRANCE
Production Company: HELLOHIKIMORI, London, Barcelona, Paris, UNITED KINGDOM, SPAIN, FRANCE
Date of First Appearance: Apr 15 2011
Executive Creative Director: Mark Bernath/Eric Quennoy
Creative Director: Mark Bernath/Eric Quennoy
Copywriter: Hugo Van Woerden
Art Director: Philip Brink
Agency Producer: Ross Plummer (Tvc)/Stanislas Dupart/Guido Van Den Meersche (Digital)/Tony Stearns (Broadcast)
Account Supervisor: Clay Mills
Advertiser's Supervisor: Sandrine Huijgen/Cyril Charzat/Josefien Olij
Producer: Alice Grant (Tvc)/Carla Genoud (Digital Producer)/Emory Ruegg (Post Producer)
Director: Fredrik Bond (Tvc)/Nicholas Rutter (Digital Films)
Editor: Tim Thorton-Allan (Tvc)/Myles Painter (Digital Films)
Sound Design/Arrangement: Grand Central Studios
Post Production: The Mill/London
Music: The Asteroids Galaxy Tour/The Golden Age/Music Composer Digital Films: George Birch
Account Manager: Jasmina Krnjetin/Dan Colgan
Planner: Martin Weigel
Director Of Photography: Mattias Montero (Tvc)/Ben Fordesman (Digital Films)
Editing Company: Marshall Street London
Other Credits: Broadcast Director: Erik Verheijen/Business Affairs: Karen Crossley/Account Executive: Mandy Wald

English Description
The Entrance film introduces a range of colourful characters, with each of whom the lead Heineken ‘Legend’ appears to have some sort of a history.

In addition to the main production, eleven short supporting films were shot on set in Barcelona, providing context and background to each of the key relationships witnessed within the 90” feature. These films were released to the Heineken Facebook community, and housed on YouTube, adding an extra layer of engagement to the campaign.

The Entrance interactive film takes these character back-stories even further, offering viewers watching the main film the opportunity to dive into each piece of additional content at corresponding moments in the story. Hotspots appearing within The Entrance encourage viewers to click through whilst the main film is paused, and subsequently continued with further suggested interactions throughout.