Heineken: The Passport Part 1 by Iris Singapore for Heineken

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Heineken: The Passport Part 1

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Industry Beers and Ciders
Media Film
Market Singapore
Agency Iris Singapore
Creative Director Subha Naidu, David Brown
Art Director Malcolm Wee, Melvin Lim
Copywriter Khairul Mondzi
Released September 2012

Credits & Description

Can one man make it from Inner Mongolia all the way to Bangkok using just Heineken? Visit http://thepassport.sg to find out and enter the contest to stand to win great prizes, including a trip for you and 3 friends to Sensation Taiwan!
In part 1 of the journey, Justin takes on some traditional wrestlers in Shangdu, Inner Mongolia. Will he make it? Watch the video to find out.
Enter the contest: http://thepassport.sg
Follow the journey:
Facebook: http://facebook.com/Heineken
Twitter: http://twitter.com/Heineken_SG
Advertised brand: Heineken Singapore
Advert title(s): The Passport
Translation of headline to English:
Advertising Agency (Name, City, Country): iris Worldwide - Singapore
Agency website: http://iris-worldwide.com
Creative Director: Subha Naidu and David Brown
Art Director: Melvin Lim, Malcolm Wee
Copywriter: Khairul Mondzi