Heineken: DATE by Sonny, Wieden + Kennedy Amsterdam for Heineken

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Heineken: DATE

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Industry Beers and Ciders
Media Film
Market Netherlands
Agency Sonny
Agency Wieden + Kennedy Amsterdam
Director Fredrik Bond
Creative Director Mark Bernath, Eric Quennoy, Duncan Marshall, Jason Levine
Art Director Alvaro Sotomayor
Copywriter Roger Hoard
Producer Alicia Richards, Helen Kenny
Account Supervisor Clay Mills
Editor Alex Wood @ Work Post, Matthew Brady, Spencer Ferszt, Tim Thorton-Allan, Patric Ryan@marshall Street Editors
Released June 2011

Awards

ADC Awards 2012
Advertising Broadcast Craft , Art Direction - Single Bronze

Credits & Description

Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: DATE
Advertiser/Client: HEINEKEN
Product/Service: HEINEKEN
Entrant Company: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Mark Bernath/Eric Quennoy
Creative Director: Mark Bernath/Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Agency Producer: Tony Stearns/Niko Koot (Associate Producer)
Advertiser's Supervisor: Cyril Charzat/Sandrine Huijgen/Josefien Olij
Planner: Stuart Parkinson/Martin Weigel
Account Manager: Dan Colgan
Account Supervisor: Clay Mills
Production Company: SONNY London, UNITED KINGDOM
Director: Fredrik Bond
Producer: Helen Kenny/Alicia Richards
Editor: Tim Thorton-Allan/Spencer Ferszt/Patric Ryan/Matthew Brady/Alex Wood
Sound Design/Arrangement: Grand Central/London
Music: Artist/Title: Mohammed Rafi - Jaan Pehechaan Ho
Cameraman: Mattias Montero
Post Production: The Mil/London
Other Credits: Broadcast Director/Erik Verheijen/Account Director/Jasmina Krnjetin/Business Affairs/Karen Crossley
Brief Explanation:
'The Date' follows the Heineken Legend as he woos his girl on an epic date. We see the pair enter a restaurant-cum-theater via a secret entrance known only to the Legend, kicking off a series of encounters between the duo and a cast of colorful characters.
We see our hero save his girl from a near accident leaving the kitchen, only to impress her with his eel-taming skills as they stumble past an aquarium. They encounter a magician whose tricks are outdone by the Legend's clever riposte with a Heineken bottle, only to find themselves running a gauntlet of envious showgirls, and being pursued by an overzealous Chinese dragon.
They land on their feet though, and jump-start a dance in the main hall of the venue where the Legend shows off his unique dance skills all the while clearly impressing his date who is twirled dramatically into a waiting chair. The pair finally seal their romance with a clink of Heineken bottles.
The music is a 60’s Bollywood track which creates an atmosphere reminiscent of memorable nights out, and serves as a fitting backdrop for this legendary date.