Heineken Film Generations Apart by Publicis India, Publicis Italy

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Generations Apart

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Industry Beers and Ciders
Media Film
Market India
Agency Publicis India
Chief Creative Officer Bobby Pawar
Agency Publicis Italy
Executive Creative Director Cristiana Boccassini
Production Early Man Films
Director Ayappa
Released January 2018

Credits & Description

GLOBAL CHIEF CREATIVE OFFICER (PUBLICIS WORLDWIDE): BRUNO BERTELLI

CHIEF CREATIVE OFFICER (PUBLICIS INDIA): BOBBY PAWAR

EXECUTIVE CREATIVE DIRECTOR (PUBLICIS ITALY): CRISTIANA BOCCASSINI

HEINEKEN GLOBAL DIGITAL CREATIVE DIRECTORS (PUBLICIS ITALY): MILOS OBRADOVIC, MIHNEA GHEORGHIU

HEINEKEN CREATIVES (PUBLICIS INDIA): SIDDHARTH JOGLEKAR, PRIYA GURNANI & REYA REGI

HEINEKEN WORLDWIDE ACCOUNT DIRECTOR (PUBLICIS ITALY): DAVID PAGNONI

HEINEKEN GLOBAL ACCOUNT EXECUTIVE (PUBLICIS ITALY): DALILA SALHI

CHIEF OPERATING OFFICER (PUBLICIS INDIA): PARITOSH SRIVASTAVA

VICE PRESIDENT (PUBLICIS INDIA): THERESA RONNIE

GENERAL MANAGER (PUBLICIS INDIA): GEORGE LAZAR

GROUP ACCOUNT MANAGER (PUBLICIS INDIA): SIDDHARTHA RAJIV

HEINEKEN GLOBAL PLANNER (PUBLICIS ITALY): JAMES MOORE

PLANNERS (PUBLICIS INDIA): SUDEEP GOEL & ABHINIT AGARWAL


PR AGENCY: EDELMAN 

PRODUCTION COMPANY: EARLY MAN FILM

DIRECTOR: AYAPPA KM

PRODUCERS: JIGNESH MARU, POOJA TALWAR


Global BRAND DIRECTOR: GIANLUCA DI TONDO 
GLOBAL COMMUNICATIONS 
DIRECTOR: ANURAAG TRIKHA
GLOBAL COMMUNICATIONS MANAGER: DANIELA IEBBA
VICE PRESIDENT MARKETING HEINEKEN INDIA): PRASHANT PATWARDHAN

CHIEF MARKETING OFFICER (HEINEKEN INDIA): SAMAR SINGH SHEIKHAWAT 

Published: January 2018
Synopsis:
Heineken® has launched a new social experiment, titled ‘Generations Apart’, as part of its Open Your World campaign. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide.
Heineken® believes that when people take the time for open conversations, they break down barriers and can focus on what unites them, not what divides them. Heineken® continues to uphold its commitment to bring people together through its Open Your World campaign, which taps into specific cultural and social stereotypes to spark conversation between people with different views and opinions.
The new ‘Generations Apart’ film uses parents’ traditional career expectations of their children as a foundation for the social experiment and a platform to address wider communication barriers. The film uses the story of the up-and-coming comedian Rudy Singh and his father to encourage people to break down their own communication barrier – because some things are best discussed over a Heineken®.
The film captures the real reactions of a live audience, who were unknowingly part of the social experiment, and the true headline act. After hearing the story of Rudy Singh and his father, the audience was inspired to bridge their own communication and conversation gap and open their minds.