The Switch by Stink, TBWA\Neboko Amsterdam for Heineken

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The Switch

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Industry Beers and Ciders
Media Film
Market Netherlands
Agency Stink
Director Martin Krejci
Producer Malachy Mcanney, Edward Grann
Editor Filip Malasek
Agency TBWA\Neboko Amsterdam
Art Director Niels De Kuiper
Copywriter Sander Volleman
Account Supervisor Patritia Pahladsingh
Released July 2012

Awards

Ciclope International Advertising Craft Festival 2012
Live Action Art Direction Silver

Credits & Description

Advertiser: HEINEKEN NETHERLANDS
Agency: TBWA\NEBOKO
Category: Alcoholic Drinks
Advertising campaign: THE SWITCH
Producer: Edward Grann
Music: Intromusic: The Ambassadors Sound
Animation: Jiri Matura
Account Manager: Joeri Bakker
Chief Creative Officer: Jorn Kruijsen
Producer: Malachy Mcanney
Director: Martin Krejci
Art Director: Niels De Kuiper
Lighting: Ondra Bocek
Agency Producer: Rosemarie Praaning
Other Credits: Set Designer: Max Gottlieb
Cameraman: Stepan Kucera
Cinematographer: Stepan Kucera
Editing Company: Whitehouse Post
Sound Design/Arrangement: The Ambassadors Sound
Post Production: The Mill
Music: Clairy Browne
Planner: Daan Remarque
Editor: Filip Malasek
Post Production: Glassworks Amsterdam
Account Manager: Jascha Hoogendijk
Chief Creative Officer: Jeroen Van De Sande
Advertiser's Supervisor: Hans Böhm
Account Supervisor: Patritia Pahladsingh
Director Of Photography: Stepan Kucera
Copywriter: Sander Volleman
Music: The Bangin' Rackettes - Love Letter

Brief Explanation
Heineken launched this film as a part of its global Open Your World campaign. In The Switch, a group of friends end up in a sleazy bar on the outskirts of town in the middle of the night. Things look grim – until they are served the right beer: a Heineken. The star of the commercial is Heineken’s draught beer served by a bartender who certainly has perfected the art of pulling the perfect serve. A Star Serve. This ritual leads to an amazing stir of events. Adding to the atmosphere is the musical score Love Letter by Clairy Browne & the Bangin’ Rackettes, an Australian soul-train sensation who had never before appeared in a commercial. The film was shot on a set in Prague which was specially hand built to create an unparalleled experience in real time.