|Industry||Beers and Ciders|
|Agency||United State of Fans Amsterdam|
|Creative Director||Kari Shaw|
Credits & Description
To celebrate the launch of Heineken's first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they'd ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras... and an unexpected guest.