Heineken Film World’s Most Unmissable Moments by Publicis Italy

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World’s Most Unmissable Moments

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Industry Beers and Ciders, Sports Teams & Events
Media Film
Market Italy
Agency Publicis Italy
Chief Creative Officer Cristiana Boccassini
Associate Creative Director Eddy Guimaraes, Vinicius Dalvi
Executive Creative Director Luca Cinquepalmi, Marco Venturelli
Senior Copywriter James Andrews
Production Iconoclast
Director Megaforce
Released September 2018

Credits & Description

Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Global Heineken® Integrated Communication and Innovation Manager: Els Dijkhuizen
Global Heineken® Communication Manager: Ita Bassey
Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

Executive Creative Director: Luca Cinquepalmi

Executive Creative Director: Marco Venturelli
Associate Creative Director: Eddy Guimaraes
Associate Creative Director: Vinicius Dalvi
Senior Copywriter: James Andrews
International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano
Producer: Viviana Biondolillo
Worldwide Account Director: David Pagnoni
International Client Service Director: Davide Gonzato
Account Supervisor: Barbara Ruscio Levi
International Account Manager: Dalila Salhi
Account Executive: Lischa Steiper
Production Company: Iconoclast Paris
DOP: Lasse Frank                                                    
Executive Producer: Charlotte Marmion
Line Producer: Guillaume Lefrancois

Production Coordinator: Emma Palatin​
Production Designer: Marco Puig
Costume Designer: Mimi Lempicka
Casting Director: Emma Skowronek
Editor: Fred Olszak
Post Production Company: THE MILL London
Executive Producer: Misha Stanford-Harris
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

POKE London
Group Creative Director: Colin Byrne
Creative: Ross Dexter
Creative: Matthew Comras
Strategic Planner: Sol Ghafoor
Planner: Alvaro Ojeda
Senior Producer: Rachel Stuart
Business Director: Juyong Kim
Account Manager: Alex Augustyn
Data Analyst: Chris Wake
Published: September 2018
Heineken believes that when you choose to take a fresh perspective, you will enjoy life more. The new Heineken® brand tone is inspirational, light-hearted and universally appealing, the new brand Idea takes commonly held beliefs and twists them with a refreshing Heineken® point of view to let you enjoy life more.
This is the latest campaign from Publicis Italy built around Heineken’s sponsorship of the UEFA Champions league. For the digital element of the campaign, POKE - Publicis' digital shop - will provide creative content by dramatising the TVC in new ways, creating solutions with 'World’s Most Unmissable Moments'. The spot - directed by MEGAFORCE through Iconoclast - sees football fans feeling the burn after missing game-changing football moments due to various (and often silly) distractions.
You won’t want to miss a thing. Every moment counts in the UEFA Champions League.