POSTERASI by TCP-TBWA\ Jakarta for Heinz

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POSTERASI

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Industry Sauces
Media Film
Market Indonesia
Agency TCP-TBWA\ Jakarta
Executive Creative Director Stephen Ddodds
Creative Director Fajar Ibrahim
Art Director Andreas Stephan
Copywriter Erik Prautsch
Photographer Danny Pratomo
Account Supervisor Rendy Octovin
Illustrator Sigit Maryuwanto, Ahmad Ridwan Fitri, Syafruddin Arief
Released May 2013

Awards

AD STARS 2013
Outdoor Foods Silver

Credits & Description

Advertiser: HEINZ ABC
Agency: TBWA\INDONESIA
Category: Foods
Advertising campaign: POSTERASI
Photographer: Danny Pratomo (Dop)
Art Director: Andreas
Copywriter: Erik
Creative Director: Fajar Ibrahim (Creative Group Head)
Other Credits: Ruju Wuriadi (Head Of Studio)
Illustrator: Sigit And Fitri (Woodcut Artist)
Illustrator: Syafruddin Arief
Account Supervisor: Rendy Octovin
Other Credits: Agung Nugroho (Studio)
Other Credits: Egg Audio Post
Other Credits: Deni Wardana (Gd)
Executive Creative Director: Stephen Ddodds
Other Credits: Nur Indah (Ae)

Translation
makes food more appetizing

Ambient Execution Description
Woodcut posters are the most authentic Indonesian grass-roots print medium—perfect to communicate the true home-style nature of the product. Plus we added the extra stopping power of real Sambal Terasi smell to complete our 100% Indonesian poster, The long-standing tagline translates as: 'makes food more appetizing.'To experience the authentic smell of Sambal Terasi, please sniff the original poster.