GOOD INTENTIONS by VCCP London for Heinz

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Industry Grocery and Other foods
Media Film
Market United Kingdom
Agency VCCP London
Creative Director Darren Bailes
Production Spank Films
Director Michael Geoghegan
Art Director Tim Kitell
Copywriter Samantha Laub
Producer James Bolton
Account Supervisor Cath Hoey
Editor David Linton
Released January 2011

Credits & Description

Category: Savoury Foods
Advertiser: HEINZ
Agency: VCCP
Production Company: SPANK FILMS, London, UNITED KINGDOM
Date of First Appearance: Jan 1 2011
Creative Director: Darren Bailes
Copywriter: Samantha Laub
Art Director: Tim Kitell
Agency Producer: Carly Parris
Account Supervisor: Cath Hoey
Producer: James Bolton
Director: Michael Geoghegan
Editor: David Linton
Sound Design/Arrangement: Grand Central
Post Production: The Mill
Account Manager: Sacha Leyland
Director Of Photography: Vincent Warin
Editing Company: Unit
Other Credits: Production Manager: Rachael Donson/Production Assistant: Hattie Masterson/

English Description
Discarded exercise equipment is put to alternative use to insightfully illustrate the notion that our best intentions can come to nothing while Weight Watchers food is a much easier regime to stick to. The ad was created by VCCP London and directed by Michael Geoghegan at Spank.