Geoff [The Trailer] by Y&R Auckland for Heinz

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Geoff [The Trailer]

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Industry Canned Food
Media Film
Market New Zealand
Agency Y&R Auckland
Chief Creative Officer Josh Moore
Executive Creative Director Tom Paine
Art Director Ellen Fromm
Copywriter Ellen Fromm
Production Assembly (NZ)
Director Damon Duncan
Released September 2017

Credits & Description

Nobody knew where young Geoffrey's obsession came from. All anyone knew, was that the boy loved Beanz. In fact, they were his entire life.
But as is often the way, one moment, or one woman, changed everything. And that is where this story starts. Watch the film to see how Geoff came to invent a Heinz Beanz can size, perfect for every Aussie.Campaign created by Y&R NZ and Assembly Ltd, with music by Franklin Road, for Kraft Heinz Australia.
Media: TV
Category: Food
Client: Kraft Heinz Australia
Agency: Y&R New Zealand
Production: Assembly Ltd.
Country: New Zealand
Director: Damon Duncan
Chief Creative Officer: Josh Moore
Executive Creative Director: Tom Paine
Production company: Assembly Ltd.
Copywriter / Art Director: Ellen Fromm
Executive Producer: amanda chambers
Executive Producer: Jonathan Mihaljevich
Sound Design: Shane Tapari
Composer: Mahuia Bridgeman Cooper
Chief Executive Officer: Josh Moore
Music + Sound Production: Franklin Road
Colourist: Pete Richie
Y&R New Zealand
Managing Director / Head of Planning: Jono Key
Senior Account Director: Katie Loverich
Senior Account Manager: Heike Middleton
Head of Design: James Wendelborn
Head of TV / Producer: Sacha Moore/ Liz Rosby

Assembly Ltd.
Technical Director: Rhys Dippie
Lead Designer / Character Design: Josh Fourt-Wells
3D Artists:
Geoff Kirk Smith
Katie Naeher
Craig Speakman
Craig Baxter
Alex McLeod
Damon Duncan
Rhys Dippie
Josh Fourt-Wells
Marcos Godoy
Anastasia Fileva
Andrii Kryvuila
Gustavo Soares
Alex Scollay
Patrick Blades
Environmental Design: Scotty Wilson
Compositing: Rhys Dippie