Hellenic Ministry Of Enviroment, Energy And Climate Change Film SHAVE by McCann Erickson Athens

SHAVE

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Industry Environmental & Animal Issues
Media Film
Market Greece
Agency McCann Erickson Athens
Director Dimitris Gkotsis
Creative Director Eleftheria Petropoulou
Copywriter Maria Kanellopoulou
Producer Federico Pietra
Account Supervisor Elena Tsakiridou
Production STEFI Productions
Released July 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: HELLENIC MINISTRY OF ENVIRONMENT, ENERGY AND CLIMATE CHANGE
Product/Service: FOREST FIRE AWARENESS
Agency: McCANN ERICKSON ATHENS
Production Company: STEFI PRODUCTIONS, Athens, GREECE
Date of First Appearance: Jul 31 2010
Creative Director: Eleftheria Petropoulou
Copywriter: Maria Kanellopoulou
Agency Producer: Marina Tsopouroglou
Account Supervisor: Elena Tsakiridou
Producer: Federico Pietra
Director: Dimitris Gkotsis
Account Manager: George Tridimas
Director Of Photography: Giorgos Karvelas

English Description
What better way to make someone understand a problem than projecting it to his/her own life?
With that in mind and a budget of 5,000€, we tried to raise awareness to Greeks regarding an annual huge problem, that of the massive forest fires.

So now, imagine that in the pulse of the moment you think of shaving your hair. What would the cost of that be other than looking like Telly Savalas for two or three months? But if it was let’s say for 30 years? Then you would think it through...

According to researches a great percentage of the forest fires in Greece are caused by mere neglect. With our commercial we wanted to make people think through their actions while in or around a forest.