Hemorio Film VIDAMORTE by Heads Propaganda

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VIDAMORTE

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Industry Charities, Foundations, Volunteers
Media Film
Market Brazil
Agency Heads Propaganda
Director Ricardo Carelli
Executive Creative Director Jose Buffo Filho, Claudio Loureiro
Creative Director Kike Borell
Art Director Luis Christello
Copywriter Flavio Henrique Medeiros
Producer Claudio Tolentino
Account Supervisor Leticia Machado
Editor Cauê Cabrera
Production Dinamo Filmes
Released June 2011

Credits & Description

Category: Fundraising & appeals
Advertiser: HEMORIO
Product/Service: HEMORIO
Agency: HEADS PROPAGANDA
Production Company: DINAMO FILMES, São Paulo, BRAZIL
Chief Creative Officer: Claudio Loureiro/Jose Buffo
Executive Creative Director: Claudio Loureiro/Jose Buffo
Creative Director: Luis Christello/Flavio Medeiros/Kike Borell
Copywriter: Flavio Medeiros
Art Director: Luis Christello
Agency Producer: Vanessa Arruda
Account Supervisor: Leticia Machado
Advertiser's Supervisor: Thais Casaes
Producer: Claudio Tolentino
Director: Ricardo Carelli
Editor: Cauê Cabrera
Sound Design/Arrangement: Jukebox
Post Production: Dinamo Digital
Music: Jukebox
Account Manager: Laticia Machado
Planner: Carla Alzamora
EditingCompany: Dinamo Digital
Account Manager: Laticia Machado
Planner: Carla Alzamora
Editing Company: Dinamo Digital

English Description
vidAMORte.

The idea in this commercial intend to cause impact through the emotive power of the words.
We got a rare set of words in the portuguese language, where we figure out the word LOVE between the words LIFE and DEATH. VIDA means LIFE. MORTE means DEATH. LOVE is right in the middle.

We use this graphic concept to remind people about the importance of donating blood.
A simple gesture is an act of love, specially when you can save somebody who is among life and death. One gesture makes all the difference.