Hertz: The Gas or The Brake by DDB New York for Hertz

Adsarchive » Film » Hertz » Hertz: The Gas or The Brake

Hertz: The Gas or The Brake

Pin to Collection
Add a note
Industry Car & Utility Rentals
Media Film
Market United States
Agency DDB New York
Executive Creative Director Matt Eastwood
Creative Director Pat Carella
Art Director Leah Renbaum
Copywriter Katie Riddle
Released April 2011

Credits & Description

One of the new spots created by DDB, New York from the recently launched âThe Gas and The Brakeâ global marketing campaign from Hertz. Built around the question "Are You The Gas or The Brake" -- focusing on the universal element of how people operate as either the Gas (more aggressive, exciting, adventurous) or the Brake (conservative, reserved, more of a planner) â the effort invites travelers to see themselves (and their friends) as the Gas or the Brake.

Category: Automotive
Client: Hertz
Agency: DDB New York
Country: United States of America
Executive Creative Director: Matt Eastwood
Creative Director: Pat Carella
Art Director: Leah Renbaum
Copywriter: Katie Riddle
Agency Producer: Jason Way
Director of Broadcast Publication: Ed Zazzera
Account Director: Catherine East
Kim Rosenberg: Management Supervisor
Angelina Singleton: Account Executive
Assistance Account Executive: Tegan Smith
Business Manager: Lynda Blaney-Smith