|Industry||Car & Utility Rentals|
|Agency||DDB New York|
|Executive Creative Director||Matt Eastwood|
|Creative Director||Pat Carella|
|Art Director||Leah Renbaum|
Credits & Description
One of the new spots created by DDB, New York from the recently launched âThe Gas and The Brakeâ global marketing campaign from Hertz. Built around the question "Are You The Gas or The Brake" -- focusing on the universal element of how people operate as either the Gas (more aggressive, exciting, adventurous) or the Brake (conservative, reserved, more of a planner) â the effort invites travelers to see themselves (and their friends) as the Gas or the Brake.