Himaya: Break The Silence - Repetition by H&C Leo Burnett Beirut for Himaya

Adsarchive » Film » Himaya » Himaya: Break The Silence - Repetition

Pin to Collection
Add a note
Industry Public awareness
Media Film
Market Lebanon
Agency H&C Leo Burnett Beirut
Director Renaud Philipps
Executive Creative Director Malek Ghorayeb
Creative Director Areej Mahmoud - Caroline Farra - Celine Khoury
Art Director Charbel Sawane, Marya Ghazzaoui, Yasmina Baz - Natasha Maasri - Reem Kotob - Krystel Hoche - Manal Naji - Joumana Ibrahim
Copywriter Salem Habbous, Yasmina Baz - Tania Saleh
Producer Danielle Moussalli
Account Supervisor Nada Abi Saleh
Editor Luticia Philips, Mounir Haydamous
Released August 2011

Awards

Mena Cristal Awards 2013
Production Best Editing Sapphire (Silver)
Film Corporate Emerald (Bronze)
Corporate & PR Integrated Driven By PR Emerald (Bronze)
Digital & Mobile Viral Mechanism Emerald (Bronze)

Credits & Description

Category: Public Awareness Messages
Advertiser: HIMAYA
Product/Service: NGO/CAMPAIGN AGAINST SEXUAL CHILD ABUSE
Agency: LEO BURNETT BEIRUT
Production Company: INTAJ THE PRODUCTION HOUSE, Beirut, LEBANON
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Malek Ghorayeb
Creative Director: Areej Mahmoud
Copywriter: Salem Habbous/Tania Saleh
Art Director: Charbel Sawane/Krystel Hoche/Marya Ghazzaoui
Agency Producer: Leo Burnett Beirut
Account Supervisor: Nada Abi Saleh
Advertiser's Supervisor: Pierre Issa
Producer: Danielle Moussalli
Director: Renaud Philipps
Editor: Luticia Philips/Mounir Haydamous
Sound Design/Arrangement: Jade Souaid/Fady Tabbal
Post Production: Vtr Beirut/Renault Philipps
Cameraman: Nicholas Khoury
Lighting: Platform
Music: Jade Souaid/Fady Tabbal
Account Manager: Michel Haddad
Cinematographer: Renaud Philipps
Director Of Photography: Toni El Khazen
EditingCompany: Vtr
Account Manager: Michel Haddad
Cinematographer: Renaud Philipps
Director Of Photography: Toni El Khazen
Editing Company: Vtr

English Description
1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it.

In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak.

We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.

The Film titled Himaya: Break The Silence - Repetition was done by H&C Leo Burnett Beirut advertising agency for product: Himaya (brand: Himaya) in Lebanon. It was released in Aug 2011.