Hishgad - Crocodile by Gitam BBDO Tel Aviv for Hishgad

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Hishgad - Crocodile

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Industry Lottery & Gambling
Media Film
Market Israel
Agency Gitam BBDO Tel Aviv
Director Eli Sverdlov
Executive Creative Director Shani Gershi, Danny Yakobowitch
Creative Director Sagi Blumberg
Art Director Lena Shein, Eitan Cohen
Copywriter Asaf Halfon, Yael Apfelbaum, Oded Nadir
Photographer Tobias Hochstein
Account Supervisor Adi Schechter, Einav Tenzer
Production Gustavo Productions
Released June 2015

Credits & Description

Hishgad, the Israeli scratch and win cards with a new ad, in which a man is seen in his fantasy journey in the nature climbing volcano mountain, fishing giant fish and even sailing on a crocodile. in the end the man awakes from his dream in his dreamy family vacation.Agency: Gitam BBDO Israel
Title: Dreams
Brand: Israel Lottery
Media: TV
Category: Entertainment & leisure
Client: Pais - Israeli Lottery
Product: Hishgad - Scratch card
Agency: Gitam BBDO
Production: Gustavo Productions
Country: Israel
Director: Eli Sverdlov
Executive Creative Director: Shani Gershi
Executive Creative Director: Danny Yakobowitch
Creative Director: sagi blumberg
Art Director: Lena Shein
Art Director: Eitan Cohen
Copywriter: Oded Nadir
Copywriter: Asaf Halfon
Copywriter: Yael Apfelbaum
Exec Agency Producer: Omer Kandel
Photographer: Tobias Hochstein
Music: Tomer Biran
Executive Client Director: Keren Bachar Amitai
Account Supervisor: Einav Tenzer, Adi Schechter
Account Manager: Liron Batito
Executive strategy Director: Hillel Geiger
Planning: Hilla Tamir
Client advertising Executive: Chami Padan
Client Brand Manager: Avi Levi
Production company: Nadel Gustavo, Shir Enoch, Tair Mordeechai