HITOTOKI CLOCK by Dentsu Inc. Tokyo for HITOTOKI

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HITOTOKI CLOCK

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Industry Stationery
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yuto Ogawa
Art Director Ryosuke Miyashita, MINAMI SAKAGAWA
Copywriter Yuto Ogawa, MAI IWAANA
Production Stripes
Director Makoto Kubota
Released May 2017

Credits & Description

URL: http://www.kingjim.co.jp/hitot...
Client: KING JIM
Advertised brand: HITOTOKI
Advert title(s): HITOTOKI CLOCK
Headline and copy text (in English):
24H OF THE MOST HANDMADE CLOCK
Media: WEB FILM
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: YUTO OGAWA
Art Director: RYOSUKE MIYASHITA / MINAMI SAKAGAWA
Copywriter: YUTO OGAWA / MAI IWAANA
DIrector:MAKOTO KUBOTA
PR Planner:MICHIRU MURAKI / ASAKO FUJIMAGARI
Account Exective:TOMOYASU KATAGAI / WENNI SHAO
Producer: KOTA ENDO / TARO MIKAMI
CAMERAMAN:YUTARO TAGAWA
ART MANAGEMENT: KENICHI SASAKI / MIYUKI NAGAO
MUSIC: SATOSHI YOSHITAKE
PROJECT MANAGER: YASUTAKA KUBOTA / MASASHI NARITA
WEB DIRECTOR: YASUYUKI MATSUMARU
TECHNICAL DIRECTOR/PROGRAMER:MOTOKAZU FURUKAWA
WEB DIRECTOR/WEB DESIGNER: MIKI SHIROKURA
Production: STRIPES inc.
Published: May18, 2017
Synopsis:
HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft.
In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life.
We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock.
There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut.
At our official website, we released a real-time version of the clock.