HMDX Audio Film HMDX Jam Bluetooth Speakers: Spread the Jam by Woods Witt Dealy & Sons

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HMDX Jam Bluetooth Speakers: Spread the Jam

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Industry Computers & Computer Accessories
Media Film
Market United States
Agency Woods Witt Dealy & Sons
Director Anthony Mandler Believe Media
Art Director Anais La Rocca
Copywriter Bevan Mahaney
Typographer Pablo Delcan
Account manager Paolo F. Sarno
Production Black Hand
Released November 2012

Credits & Description

Listening to music has largely become a solitary, âear budâ experience. Sharing music has come to mean sending your link to a favorite song. Enter the HMDX Jam Bluetooth Wireless Speakers. A potent little speaker you can easily connect to your phone, ipad, ipod or any Bluetooth-capable device, so you can enjoy music with your friends. The HMDX Jam comes in cool little jam-inspired jars and are available in six delectable flavors for $49.99.The job for Woods Witt Dealy & Sons New York was to create a campaign the brand's first advertising effort that would drive awareness of the Jam and get kids to start thinking about listening to music as a fun, social experience again. And to drive sales of Jam speakers during the Holiday 2012 season, making it a must have stocking stuffer.The strategy: âWhere thereâs Jam, thereâs a party.â
At the center of the campaign â created by NY-based indie agency Woods Witt Dealy & Sons (WWD&S) â is a commercial that that shows off Jamâs unique, fun and spontaneous spirit in the form of a massive jam fight. The director is Anthony Mandler, who is known for his commercials and music videos for Jay-Z, Rihanna and Justin Bieber. Other elements include OOH, web, digital + social, which launched on 11/26.
Category: Home electronics
Client: HMDX Audio
Agency: Woods Witt Dealy & Sons (New York)
Production: Black Hand
Country: United States of America
Director: Anthony Mandler
Chief Creative Officer: harry woods
Chief Creative Officer: Gill Witt
Art Director: Anais La Rocca
Copywriter: Bevan Mahaney
Account Director: Phyllis Dealy
Agency Producer: Hyatt Choate
Agency Producer: Jeff Greenberg
Typographer: Pablo Delcan
Account manager: Paolo F. Sarno
Web Development Partner: Daughter Productions
Web Designer/Engineer: Dan Gearity