BOBBIE BISHOP by Taxi Toronto for HOCKEY HALL OF FAME

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BOBBIE BISHOP

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Industry Museums & Libraries
Media Film
Market Canada
Agency Taxi Toronto
Released June 2012

Awards

ADC Awards 2013
Advertising TV/Film - Television Small Budget Bronze

Credits & Description

Category: Entertainment & Leisure
Advertiser: HOCKEY HALL OF FAME
Product/Service: HOCKEY MUSEUM
Agency: TAXI CANADA Toronto, CANADA
Advertiser HOCKEY HALL OF FAME
Product HOCKEY MUSEUM
Entrant TAXI CANADA Toronto, CANADA
Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: BOBBIE BISHOP
Advertiser/Client: HOCKEY HALL OF FAME
Product/Service: HOCKEY MUSEUM
Entrant Company: TAXI CANADA Toronto, CANADA
DM/Advertising Agency: TAXI CANADA Toronto, CANADA
Brief Explanation
Almost every Canadian kid who has ever picked up a hockey stick has dreamed of playing in the NHL. Inevitably, for most, there comes a point where that dream dies. There is, however, a lucky few who manage to make it to the NHL, and then to the Hockey Hall of Fame. Only these individuals have their hockey dreams live on forever. So, we developed a campaign that shows hockey dreams dying in a variety of comical, yet insightful, ways to illustrate just how rare and special it is when hockey dreams don’t die.