|Industry||Construction & Civil Engineering|
|Art Director||Martinus Danny|
|Copywriter||Rashid Sidek, Agasyah Karim|
Credits & Description
"Dibalik" in Indonesia has two meanings: Behind and Flipside. In this spot, Roundtable, Indonesia literally flipped a house, a shophouse, an apartment building and a road to reveal Holcim's various solutions for a better construction.