Holcim Film Dibalik (Behind) by Roundtable (Jakarta)

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Dibalik (Behind)

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Industry Construction & Civil Engineering
Media Film
Market Indonesia
Agency Roundtable (Jakarta)
Production PLUSH FILMS
Director Andrew Hardaway
Art Director Martinus Danny
Copywriter Rashid Sidek, Agasyah Karim
Released February 2013

Credits & Description

"Dibalik" in Indonesia has two meanings: Behind and Flipside. In this spot, Roundtable, Indonesia literally flipped a house, a shophouse, an apartment building and a road to reveal Holcim's various solutions for a better construction.

Category: Other
Client: Holcim Indonesia TBK
Agency: Roundtable (Jakarta)
Production: PLUSH Films Indonesia
Country: Indonesia
Director: Andrew Hardaway
Executive Creative Director: Rashid Sidek
Creative Director: Agasyah Karim
Art Director: Martinus Danny
Copywriter: Rashid Sidek
Copywriter: Agasyah Karim
Account Director: Ario Triputranto