Honda Film AIRPLANE by F/Nazca Saatchi & Saatchi Sao Paulo

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Industry Cars
Media Film
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Production Zeppelin
Director Rogério Souza
Creative Director Fabio Fernandes, Carlos Di Celio
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha
Copywriter Pedro Prado, Eduardo Lima
Producer Zeppelin Filmes Team
Account Supervisor Marcello Penna | Pedro Battesti | Florencia Lear
Editor Francisco Antunes
Released October 2010

Credits & Description

Category: Cars
Product/Service: HONDA
Production Company: ZEPPELIN FILMES, São Paulo, BRAZIL
Date of First Appearance: Oct 21 2010
Chief Creative Officer: Fabio Fernandes
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: Pedro Prado
Art Director: Rodrigo Castellari
Agency Producer: Igor Ferreira
Account Supervisor: Pedro Battesti
Advertiser's Supervisor: Alberto Pescumo Filho/Diego Fernandes
Producer: Zeppelin Filmes
Director: Rogério Souza
Editor: Francisco Antunes
Sound Design/Arrangement: Tesis/Silvio Piesco/Marco Vaz
Post Production: Edmundo Machado/Alexandre Caliari/Zeppelin Filmes
Account Manager: André Gustavo/Ricardo Bosco
Planner: Fernand Alphen/Utymo Oliveira
Cinematographer: Ralph Strelo
Other Credits: Locution By: Krissus

English Description
‘You, happier in a Honda’ is the motto of the retail film created by F/Nazca for Japanese car manufacturer Honda Automobiles. An agile and good-humored language renovates the retail communication in Brazil. Airplane begins with a close shot of the face of a happy man along with a soundtrack that says “I’m in paradise”. The camera moves back and we see that this man is on an airplane, sitting squeezed between an outstretched guy and a mother holding two babies that are crying non-stop. Yet, he is unshakable and keeps his eyes fixed on a Honda Automobiles publicity sticker placed just in front of him, glued to the tray on the seat of the airplane, dreaming about his next new car. The narration concludes: You, happier in a Honda