Honda Film PENS by F/Nazca Saatchi & Saatchi Sao Paulo, Vetor Zero/Lobo

Adsarchive » Film » Honda » PENS


Pin to Collection
Add a note
Industry Cars
Media Film
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Agency Vetor Zero/Lobo
Director Mateus De Paula Santos E Nando Cohen
Creative Director Pedro Prado, Eduardo Lima
Art Director Fabio Brigido, Fábio Vido
Copywriter Fabio Fernandes, Mariana Borga, Thiago Carvalho, Carlos Di Celio
Producer Serginho Lobo, Vetor Zero Team
Account Supervisor Andre Gustavo Soares
Editor Poliana Martins
Released September 2010

Credits & Description

Category: Cars
Product/Service: HONDA CITY
Production Company: VETOR ZERO/LOBO, São Paulo, BRAZIL
Date of First Appearance: Sep 23 2010
Chief Creative Officer: Fabio Fernandes
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: Fabio Fernandes/Mariana Borga
Art Director: Fabio Brigido
Agency Producer: Regiani Pettinelli/Igor Ferreira
Account Supervisor: André Gustavo
Advertiser's Supervisor: Alberto Pescumo Filho/Diego Fernandes
Producer: Vetor Zero/Lobo
Director: Mateus De Paula Santos/Nando Cohen
Editor: Poliana Martins
Sound Design/Arrangement: Voicez/Luciano Kurban
Post Production: Vetor Zero/Lobo
Account Manager: Pedro Battesti/Ricardo Bosco
Planner: Fernand Alphen/José Porto/Utymo Oliveira
Cinematographer: Paulo Mendes Da Rocha (Lito)
Other Credits: Locution By: Cassio Cunha

English Description
Having as protagonist, the Honda City, the film ‘Pens’ tackle the concept “For those who make that extra effort to realize a dream” and show people taking differentiated attitudes to reach their goal of owning the car. “Honda City. For those who are doing well” is the tagline of the campaign, which reflects the moment of great optimism, growth and ascension that the Brazilian consumer market is going through. The general feeling is of trust in the future and that this upgrade in the standard of living is the result of a favorable economic scenario combined with each person’s individual efforts. F/Nazca defined this target as “Successfuling”, just like that, using the gerund, to differentiate from successful, the ones who have already reached this stage. These are people who are going through an ascending social mobility and, in many cases, the acquisition of a new car is still the main indicator of their recent conquests.