Honda Film PERSECUTION by F/Nazca Saatchi & Saatchi Sao Paulo, Vetor Zero/Lobo

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PERSECUTION

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Industry Cars
Media Film
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Agency Vetor Zero/Lobo
Director Mateus De Paula Santos E Nando Cohen
Creative Director Fabio Fernandes, Carlos Di Celio
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha
Copywriter Pedro Prado, Eduardo Lima
Producer Serginho Lobo, Vetor Zero Team
Account Supervisor Marcello Penna | Pedro Battesti | Florencia Lear
Editor Vinícius Martins
Released September 2010

Credits & Description

Category: Cars
Advertiser: HONDA AUTOMÓVEIS
Product/Service: HONDA CITY SPECIAL EDITION
Agency: F/NAZCA SAATCHI & SAATCHI
Production Company: VETOR ZERO/LOBO, São Paulo, BRAZIL
Date of First Appearance: Mar 25 2011
Chief Creative Officer: Fabio Fernandes
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: Pedro Prado
Art Director: Rodrigo Castellari
Agency Producer: Regiani Pettinelli
Account Supervisor: Pedro Battesti
Advertiser's Supervisor: Alberto Pescumo Filho/Diego Fernandes
Producer: Vetor Zero/Lobo
Director: Mateus De Paula Santos/Nando Cohen
Editor: Vinícius Martins
Sound Design/Arrangement: Tesis/Silvio Piesco/Mano Bap
Post Production: Vetor Zero/Lobo
Account Manager: Florencia Lear
Planner: Fernand Alphen/Utymo Oliveira
Cinematographer: Pierre De Kerchove
Other Credits: Locution By Romero Cavalcanti

English Description
The film promotes the launching campaign of the New Civic LXL Special Edition. ‘Persecution’ shows, in a good humored way, how the New Civic Special Edition can hypnotize the consumers, paralyzing the characters in the film, who are taking part in a great persecution, but when seeing the car become dumbfounded.