Works » Honda

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Industry Cars
Media Television & Cinema
Market Canada
Agency Dare
Illustrator Desmond Montague
Copywriter Jarrod Banadyga
Released April 2011

Credits & Description

Driving is fun again.

Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car.

Advertising Agency: Dare, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Art Directors: Eric Arnold, Mark Mizgala
Copywriter: Jarrod Banadyga
Illustrator: Desmond Montague
Additional credits: Mike Hasinoff, Wendy Moriarty, Giant Ant Media

The TV Commercial titled Honda: The Prize was done by Dare advertising agency for product: Honda Civic (brand: Honda) in Canada. It was released in Apr 2011.