Yearbooks by RPA for Honda

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market United States
Agency RPA
Released February 2017

Credits & Description

RPA, Santa Monica has released Honda's Super Bowl teaser spot starring Steve Carell in his high school yearbook.
Media: TV
Additional Info: Super Bowl LI, Super Bowl 51
Category: Automotive
Client: Honda
Product: CR-V
SVP/ Director Of Strategic Planning: Christian Cocker
AVP, Honda Auto Marketing, Honda: Susie Rossick
SVP / Executive Creative Director: Jason Sperling
Agency: RPA, Santa Monica
Country: United States of America
Tina Fey clutched a red rose in her high school yearbook photo. Amy Adams just couldn't seem to keep her hair out of her face in hers. And Jimmy Kimmel, dressed in a clown-size bow tie and bright blue suit jacket, held on to a clarinet as a baby-faced member of his high school jazz band. We know only this because of Honda's funny and charming Super Bowl ad, in which younger versions of nine A-list celebrities spring from the pages of their yearbooks. The rest of the cast includes Steve Carell, Viola Davis, Missy Elliott, Earvin "Magic" Johnson, Stan Lee and Robert Redford.