Honda Film Honda: Honda "What It Isn't" by RPA

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Honda: Honda "What It Isn't"

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Industry Cars
Media Film
Market United States
Agency RPA
Art Director Chris Riehl
Production Mirada
Production Motion Theory
Creative Director Mathew Cullen
Released April 2011

Credits & Description

Motion Theory directors Mathew Cullen and Chris Riehl recently directed this :60 spot for Honda via RPA. Titled "What It Isn't," the commercial is fun and simple and features a montage of tacky, awkward, weird and unstylish images combined with simple titles and great art direction, music and editing, to communicate what the Honda Crosstour isn't.
Category: Automotive
Client: Honda
Agency: RPA
Production: Motion Theory
Country: United States of America
Director: Mathew Cullen
Director: Chris Riehl
Creative Director: Mathew Cullen
Art Director: Chris Riehl
Executive Producer: Javier Jimenez
DoP: Mike Fitzmaurice
Post production: Mirada