|Art Director||Chris Riehl|
|Creative Director||Mathew Cullen|
Credits & Description
Motion Theory directors Mathew Cullen and Chris Riehl recently directed this :60 spot for Honda via RPA. Titled "What It Isn't," the commercial is fun and simple and features a montage of tacky, awkward, weird and unstylish images combined with simple titles and great art direction, music and editing, to communicate what the Honda Crosstour isn't.