Honda Film PENDEVIEJOS by Concept Cafe Advertising

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PENDEVIEJOS

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Industry Cars
Media Film
Market United States
Agency Concept Cafe Advertising
Director Sébastien Grousset
Art Director Julian Aristizabal
Producer David Chipon, Elda Bravo
Production ACA Films
Released October 2010

Credits & Description

Category: Cars
Advertiser: AMERICAN HONDA
Product/Service: HONDA CROSSTOUR
Agency: CONCEPT CAFÉ ADVERTISING
Production Company: ACA FILMS, Miami, USA
Date of First Appearance: Oct 10 2010
Chief Creative Officer: Salvador Veloso
Art Director: Julian Aristizabal
Agency Producer: Maricel Zambrano/Adriana Correa
Producer: David Chipon/Elda Bravo
Director: Sebastien Grousset
Sound Design/Arrangement: Musicwave
Post Production: Chaleko Post
Animation: Gizmo
Music: Musicwave
Account Manager: Juliana Patino
Director Of Photography: Pancho Alcaine
Editing Company: Chaleko Post

English Description
The Accord Crosstour is truly a vehicle that given its price point and versatility will do well with our empty nester Accord consumer. The empty nester syndrome is totally opposite to what past generations said it was. They enjoy greater freedom, a reconnection with their spouses and more time to pursue their own goals and interests once their children leave home. It is an end, but it is also a beginning. It is a beginning that can lead to some of the best years of our targets life. Once again the Accord is a representation of our targets life stage. It represents a point of transition, of change, of rebirth. Accord Crosstour. A car as special as this new stage of your life.

We had an emotional platform and therefore we should seek a credible and humane execution; these characteristics were honored not only in the script but throughout the execution as well. When deciding how to communicate the main character's age transition we ruled out the possibility of doing it in post production. We looked for a more humane age transformation, made by artists and not machines.