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Industry Cars, SUV & Four Wheel Drive
Media Film
Market United States
Agency RPA
Executive Creative Director Joe Baratelli
Creative Director Jason Sperling Senior Vice President
Art Director Hobart Birmingham
Producer Danny Rosenbloom, Josh Wakefield, Amy Russo
Editor Ben Go
Production Brand New School
Released February 2011

Credits & Description

Category: Cars
Advertiser: HONDA
Product/Service: CRV
Production Company: BRAND NEW SCHOOL, Santa Monica, USA
Date of First Appearance: Feb 6 2011
Chief Creative Officer: David Smith
Executive Creative Director: Joe Baratelli
Creative Director: Jason Sperling
Art Director: Hobart Birmingham
Agency Producer: Gary Paticoff/Phung Vo
Producer: Danny Rosenbloom/Amy Russo/Josh Wakefield
Director: Ben Go
Editor: Ben Go
Animation: Brand New School 3d Animators John Sadler/Emil Nilsson/Ryan Kirkwood
Music: "rescue Song (Rac Remix)" Mr Little Jeans
Director Of Photography: Bill Bennett
Editing Company: Brand New School
Other Credits: Designers Andrew Park/Tiffany Dantin/Kris Wong/Ken Quemel/Patrick Hruby/Sakona Kong/Wakako Ic

English Description
captures the often neglected beauty of driving in perilous weather conditions in this :30 spot for Honda CRV. The spot begins on the road in a picturesque setting with a driver behind the wheel of the CR-V, when it suddenly begins to pour. Through the use of artful design, seamless visual effects and flawless finishing, viewers see the weather changing to more severe rain, then snow, until graphic forms mysteriously appear in the sky. In a lighthearted twist, the perspective eventually widens to reveal that the vehicle has driven across a graphical weather forecast.