Honda Film Dream Makers by Wieden + Kennedy London

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Dream Makers

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Industry Cars
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Creative Director Carlos Alija, Laura Sampedro
Creative Juan Sevilla, Carlos Alija, Laura Sampedro, Mico Toledo
Production Time Based Arts
Director James Allen, Mike Skrgatic
Service Agency 750MPH
Released July 2017


Clio Awards 2017
Film Technique Product/Service: Sound Design Bronze

Credits & Description

Category: Automotive
Client: Honda
Brand: Honda
Media: Film
Country: United Kingdom
Advertising Agency: Wieden & Kennedy London, Uk
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director: Nick Owen
Account Director: James Mchoull
Account Manager: Olivia Amato-Pace
Producer: Michelle Brough
Producer: Bonnie Anthony
Production Company: Time Based Arts
Directors: James Allen, Mike Skrgatic
DOP: Daniel Landin
Producer: Bonnie Anthony
Editor: Paul Hardcastle
VFX Supervisors: Sheldon Gardner, Stephen Grasso
Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas
Flame: Jamie Crofts, Adam Paterson
Lead Nuke: Matt Shires, Bernie Varela
Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska
3D/Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick
Artists / Concept: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver
Additional Photography: Dan Lowe
Colourist: Simone Gratarolla
Executive Producer: Tom Johnson
Sound Design: Sam Ashwell
Original Music: Sounds & Sons
Composer / Arranger: Jean-Gabriel Becker / Sounds & Sons
Sound agency: 750mph
Published: July 2017
"Dream makers" is a tribute to the incredible craft and innovation behind films and Honda vehicles. A roller coaster ride through the creative process and the techniques involved in bringing dreams to life.
The project itself is called "The Dream Makers” and is dedicated to all those who bring films to life. The story takes us from first inception of the words of a screenplay, through the myriad processes of film making before bringing everything together in a final cinematic moment.
We developed four distinct filmic stories with the agency, each featuring a Honda vehicle as a fellow cast member.
We built an edit that allowed us to bring all of the separate stories together, which also allowed us to add another level of storytelling. We were able to deconstruct the final hero moments of each scenario and return us back to the page of the screenplay. Here a new line from the script launches us off into another film scene.
The film pays homage to the "creators" and we looked to a whole raft of artists to bring this film to life: Illustrators, concept, Afterfx, Flame, CG, Animtors, Compers, Nuke, Matte painters, Photographers, Designers.