THIS UNPREDICTABLE LIFE by Wieden + Kennedy London for Honda

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THIS UNPREDICTABLE LIFE

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Industry Cars
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Director Cooper Smith, Paul Foulkes
Executive Creative Director Kim Papworth, Tony Davidson
Art Director Sam Heath, Chris Groom
Producer Tracey Cooper
Account Supervisor Paulo Salomao
Production Nexus Productions
Released February 2011

Credits & Description

Category: Cars
Advertiser: HONDA
Product/Service: HONDA JAZZ
Agency: WIEDEN+KENNEDY
Production Company: NEXUS PRODUCTIONS, London, UNITED KINGDOM
Date of First Appearance: Feb 1 2011
Executive Creative Director: Tony Davidson/Kim Papworth
Creative Director: Sam Heath/Chris Groom
Copywriter: Sam Heath/Chris Groom
Art Director: Sam Heath/Chris Groom
Agency Producer: James Guy
Account Supervisor: Paulo Salomao
Producer: Tracey Cooper
Director: Smith And Foulkes
Post Production: Time Based Arts/London
Music: ‘this Unpredictable Life’/Composed By Bruno Coulais
Planner: Kevin Chesters
Other Credits: Production Manager : Jo Bierton/Lead Flame Artist: Mike Skrgatic/Sheldon Garde

English Description
People always said that mankind’s greatest engineering challenge was putting a man on the moon. But in some ways this is the easiest challenge of all, right? You know where you are going. The moon isn’t going anywhere. You know who and what you are taking. You can plan for it, months and years in advance. The parameters are set. But what about everyday life? Every day when we get up we are faced with an infinite number of possibilities; places to go, things to do, people to meet. Try engineering for that; that is a real challenge.

This is where the Honda Jazz comes in. The project leader at Honda said that the Honda Jazz was “born to provide the answer to all the requirements of everyday life, including the sudden and unexpected”. This was our inspiration for the film, “This Unpredictable Life”.

A simple, charming and richly told story to dramatise the wonderfully unpredictable nature of life and the Honda Jazz’s flexibility to meet those ever changing demands.