|Executive Creative Director||Sylvain Thirache, Alexandre Hervé|
|Cannes Lions 2013|
|Film Lions||Product & Service; Other Vehicles, Auto Products & Services||Silver|
Credits & Description
The film from DDB, Paris is a depiction of the largest beach enduro race in the world - the Enduropale at Le Touquet. We follow the emotions of different racers that precede the event and the way they overcome their fear, when they become one with their motorbike. The filmâs climax depicts the gigantic 1000 square meter signature that Honda drew in the sand at the starting line of the event. The headline's message is "Leave your fears behind", which at the end of the film the pilots symbolically erase as they begin the race.