Honda Film The Centaur by DDB Paris

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The Centaur

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Industry Motorcycles
Media Film
Market France
Agency DDB Paris
Director Alexander Kalchev
Executive Creative Director Sylvain Thirache, Alexandre Hervé
Producer Pierre-Yves Bronsart
Production Crac
Released May 2013


Cannes Lions 2013
Film Lions Product & Service; Other Vehicles, Auto Products & Services Silver

Credits & Description

The film from DDB, Paris is a depiction of the largest beach enduro race in the world - the Enduropale at Le Touquet. We follow the emotions of different racers that precede the event and the way they overcome their fear, when they become one with their motorbike. The filmâs climax depicts the gigantic 1000 square meter signature that Honda drew in the sand at the starting line of the event. The headline's message is "Leave your fears behind", which at the end of the film the pilots symbolically erase as they begin the race.
Category: Automotive
Client: Honda Moto
Agency: DDB Paris
Production: Crac Paris
Country: France
Director: Alexander Kalchev
Executive Creative Director: Alexandre Hervé
Creative Director/ writer: Alexander Kalchev
Producer: Pierre-Yves Bronsart
Production company: Crac Paris
Copywriter / Art Director: Alexis Benbehe
Copywriter / Art Director: Pierre Mathonat
DoP: Benjamin Roux
DoP: Romain Alary
Sound Studio: THE
Client Team Director: Richard Mathiau
Music: Clement Tery
Account team: Mathieu Roux
Account team: Olivier Massanella
First AD: Antoine Levi, Florent Michel
Advertiserâs Supervisor : Valerie Larousse