Honda Film SENSE by Gorgeous Enterprises, Wieden + Kennedy London

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Industry Cars
Media Film
Market United Kingdom
Agency Gorgeous Enterprises
Agency Wieden + Kennedy London
Released October 2003


One Show 2004
Tv & Radio Consumer TV: Campaign (Commercials of Varying Lengths) Gold

Credits & Description

This commercial shows everyday situations where power sources ‘sense’ when they need to turn on or shut down. It promote Honda’s IMA(Integrated Motor Assist) engine, which uses a combined electric motor and a petrol engine to save energy, maximise efficiency and benefit the environment . ‘Sympathetic power’ sums it up.

‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.

They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.

Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
Title "Sense"
Agency Wieden + Kennedy
City London
Production Company: Gorgeous Enterprises
Advertiser Honda Motor Co., Ltd.
Brand Name Honda
Business Sector Cars
Date of First Publication 6/20/2003
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 60 seconds
Tagline The power of dreams
Creative Director Tony Davidson, Kim Papworth
Art Director John Cherry, Tony Davidson, Kim Papworth, Tom Chancellor
Copywriter Kim Papworth, Tom Chancellor, Tony Davidson, John Cherry
Director Peter Thwaites
Producer Flora Fernandez-Merengo
Lighting Director / Lighting Alwin Kuchler
Account Director Francesca Birch
Account Executive Jonathan Campbell
Agency Producer Rob Steiner
Editor Paul Watts, Barnsley
Editing Company The Quarry
Music Paul Clarke
Recording Studio 750 mph
Advertiser's Supervisor Jonathan Campbell
Brand Manager Matt Coombe