|Agency||Wieden + Kennedy London|
|One Show 2004|
|Tv & Radio||Consumer TV: Campaign (Commercials of Varying Lengths)||Gold|
Credits & Description
This commercial shows everyday situations where power sources ‘sense’ when they need to turn on or shut down. It promote Honda’s IMA(Integrated Motor Assist) engine, which uses a combined electric motor and a petrol engine to save energy, maximise efficiency and benefit the environment . ‘Sympathetic power’ sums it up.