Honda Film Honda: Slalom by RPA

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Honda: Slalom

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Industry Cars
Media Film
Market United States
Agency RPA
Released October 2006


Super Bowl 2007
Television - Entry

Credits & Description

To illustrate its cars' fuel efficiency, Honda trots out the same image of a fleet of cars driving in formation across a landscape that you've seen in a million TV ads — getting more even mileage out of a tired commercial concept than it does out of a gallon of gas.