Hornbach Film The Hornbach Hammer - made from real armour steel by Heimat Berlin

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The Hornbach Hammer - made from real armour steel

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Industry Household maintenance & pet products, Tools, Do-It-Yourself Products, Retail, Distribution & Rental companies
Media Film
Market Germany
Agency Heimat Berlin
Director Tobias Perse
Executive Creative Director Guido Heffels
Illustrator Martijn Koster
Editor Kai Kniepkamp
Production BIGFISH Filmproduktion
Released July 2013

Awards

London International Awards 2014
Design Branded Content Bronze Winners

Credits & Description

On December 21st 2012, Hornbach bought a Czech BMP-1 Infantry Tank. Within six months, it gets transformed into the most extraordinary hammer. THE HORNBACH HAMMER. Made from real armour steel.
Category: Other
URL: http://www.hornbach.de/hammer
Client: Hornbach
Agency: HEIMAT Berlin
Production: Bigfish Filmproduction Berlin
Country: Germany
Director: Tobias Perse
Executive Creative Director: Guido Heffels
DoP: Casey Campbell
Account Director: Christina Walke
Editor: Kai Kniepkamp
Illustrator: Martijn Koster
Music + Sound Production: Thomas Berlin