Hornbach Film Sandra by Czar, Phenomenons Amsterdam

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Industry Department Stores & Shopping Malls
Media Film
Market Netherlands
Agency Czar
Director Bear Damen
Agency Phenomenons Amsterdam
Creative Director Ruben Smit
Copywriter Ruben Smit
Released January 2018

Credits & Description

Category: Retail Services
Media: Film
Brand: Hornbach
Agency: Phenomenons
Geo: Netherlands
Advertising Agency: Phenomenons, Amsterdam, The Netherlands
Creative Director / Copywriter: Ruben Smit
Creative Director / Director: Bear Damen
Production Company: CZAR / Amsterdam
Production: Czar Jr.
Director: Bear Damen
Producer: Wies Dammers
Cinematography: Martijn Melis
Edit: Bear Damen
Color Grading: Qianwei Tong @ Captcha!
Sounddesign: Quincy Vlijtig @ Sauvage Sound
Music: Bear Damen
Published: January 2018
DescriptionTasked to put the spotlight on the culture of the brand’s main consumers, the Dutch construction workers, Phenomenons thoroughly investigated the local DIY-culture. The Amsterdam based idea company discovered the real stories from the construction workers themselves.
Three 45 seconds films, various portraits and stories about perseverance, creation and purpose are shared with the Dutch market. Phenomenons brought on board director Bear Damen (CZAR Amsterdam) to bring these stories to life.