HIGHWAY by Ogilvy & Mather Mexico for Hospital San Jose

Adsarchive » Film » Hospital San Jose » HIGHWAY

HIGHWAY

Pin to Collection
Add a note
Industry Public Safety, Health & Hygiene, Organ Donation
Media Film
Market Mexico
Agency Ogilvy & Mather Mexico
Director Rodrigo García Saiz
Executive Creative Director Miguel Angel Ruiz Reyes
Creative Director Luis Elizalde
Art Director Raul Rivera
Producer Enrique Nava
Account Supervisor Miguel Velázquez
Editor Jorge Hernandez
Released June 2010

Awards

London International Awards 2010
Television/Cinema/Online Film - Shortlist

Credits & Description

Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: HIGHWAY
Advertiser/Client: HOSPITAL SAN JOSÉ
Product/Service: ORGAN & TISSUE DONATION
Entrant Company: OGILVY MEXICO, MEXICO
Advertising Agency: OGILVY MEXICO, MEXICO
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Copywriter: Raúl Rivera
Agency Producer: Juan Pablo Osio
Advertiser's Supervisor: Victoria Alvarez
Account Supervisor: Miguel Velázquez
Production Company: CENTRAL FILMS Mexico City, MEXICO
Director: Rodrigo García
Producer: Enrique Nava
Editor: Jorge Hernández
Sound Design/Arrangement: Cuadrilátero
Animation: Central Films
Art Director: Raúl Rivera
Lighting: Beto Casillas
Post Production: Central Films
Brief Explanation:
The Center for Multiorgan Trasplants at Hospital San José is dedicated to procuring and transplanting organs and/or tissues to patients who require them, as well as following each case until the patient has fully recovered. It is also the Center´s mission to promote organ and tissue donation.
We created a TV spot for the Center for Multiorgan Trasplants at Hospital San José, which communicates in a moving way that, when people donate their organs, they can give life to other people.