Hot Wheels Film Challenge Accepted, The Drive by BBDO San Francisco

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Challenge Accepted, The Drive

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Industry Toys
Media Film
Market United States
Agency BBDO San Francisco
Chief Creative Officer David Lubars, Matt Miller
Creative Director Page Kishiyama, Ben Einziger, Timothy White
Art Director Page Kishiyama, Tu Phan
Copywriter Aaron Gough, Timothy White
Production Tool Of North America
Director Erich Joiner
Released September 2017

Credits & Description

Category: Toys
Media: Film
Brand: Hot Wheels
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer: David Lubars
Chief Creative Officer: Matt Miller
Creative Director / Art Director: Page Kishiyama
Creative Director / Copywriter: Timothy White
Art Director: Tu Phan
Copywriter: Aaron Gough
Managing Director: Marc Burns
Group Account Director: Kim Fredkin
Management Supervisor: William Jones
Account Executive: Alexandra Hamill
Head of Strategy: Tim Millar
Communications Strategist: Heidi Keel
Senior Strategist: Jose Higuera
Executive Producer: Patti Bott
Business Affairs: Danielle Ivicic
Production Company: Tool of N. America
Director: Erich Joiner
Music House: Massive Music
Creative Director: Ben Einziger
Edit House: No. 6 Post
Editor: Chan Hatcher
Colorist: Billy Hobson / SHED
Sound Designer: Matt Miller / Lime
VFX Supervisor: Paul O'Shea, SHED
Published: September 2017
The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world.
To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.