Hot Wheels: Double Loop Dare World Record by Mistress for Hot Wheels

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Hot Wheels: Double Loop Dare World Record

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Industry Toys
Media Film
Market United States
Agency Mistress
Released July 2012

Credits & Description

Media: Ambient
Geo: United States
Category: Games & Toys
Agency: Mistress
Brand: Hot Wheels
As part of the award winning campaign "Hot Wheels for Real," Hot Wheels completes their second world record with an activation held at this year's X Games in Los Angeles. The activation not only was held live at the X Games and broadcast on live ABC, but also fits into an episodic content series running globally across various media and can be found on the Hot Wheels Youtube channel.

Advertising Agency: Mistress, USA
Film Production Company: Bandito Bros
VFX: Cantina
Sound: Lime
Event Production Company: Laisse Faire Presents