|Industry||Department Stores & Shopping Malls|
|Agency||18 Feet & Rising London|
|Director||Jack Vaughan, Anthea Maginley|
Credits & Description
House of Fraser has today announced the launch of a new Christmas campaign, made by independent creative agency 18 Feet & Rising, and directed by legendary duo, Vaughan and Anthea. The campaign aims to cut through the difficulties of every-day life with a sense of happiness and an abundance of good memories new and old. The campaign also speaks to a wider picture for the year where globally it’s been tough and where Christmas is the time to put the merry back into 2017. The energetic ad, shot in attractive cinematic style, is set to the track “Who Took the Merry Out of Christmas” by the The Staple Singers.