Film House of Travel: Powered by People by Saatchi & Saatchi New Zealand

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House of Travel: Powered by People

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Industry Transport, travel & tourism
Media Film
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Director Leo Woodhead
Executive Creative Director Louise Studholme, Dylan Harrison, Arnya Karaitiana
Creative Director Scott Huebscher
Art Director Ian Morton
Creative Bex Radford, Tim Howman
Released October 2010

Credits & Description

Saatchi & Saatchi New Zealand's recently launched brand idea for House of Travel - 'Powered by People who know how it feels' - is set to grow. The campaign brings to life the idea that House of Travel staff are travellers too, drawing on their own experiences and love of travel to inspire and assist customers.
The campaign launched with a 60 second and 30 second TVC, retail advertising, and supporting outdoor. Over the next few months the idea will evolve towards a true participation approach in the digital channel, giving kiwi travelers the opportunity to share their experiences too.

Client: House of Travel
Agency: Saatchi & Saatchi, Auckland
Production Company: Thick as thieves
Date Uploaded: 2010-10-01
Director: Leo Woodhead
Executive Creative Director: Louise Studholme
Executive Creative Director: Arnya Karaitiana
Executive Creative Director: Dylan Harrison
Creative Director: Scott Huebscher
Creative: Bex Radford
Creative: Tim Howman
Art Director: IAN MORTON
Agency Producer: Jane Oak
Country: New Zealand