GAME by Ranj Serious Games for Houthoff Buruma

GAME

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Industry Recruiting
Media Film
Market Netherlands
Agency Ranj Serious Games
Director Marcus Vlaar
Executive Creative Director Marcus Vlaar
Creative Director Bruno Jordaan
Copywriter Lisa Hakanson
Producer Jaap Bosman
Account Supervisor Albert-Jan Pomper
Editor Basiel Jaspers
Released May 2010

Credits & Description

Category: Internet Film
Advertiser: HOUTHOFF BURUMA
Product/Service: CORPORATE RECRUITMENT GAME
Agency: RANJ SERIOUS GAMES
Production Company: RANJ SERIOUS GAMES, Rotterdam, THE NETHERLANDS
Date of First Appearance: May 26 2010
Chief Creative Officer: Jaap Bosman
Executive Creative Director: Marcus Vlaar
Creative Director: Bruno Jordaan
Copywriter: Lisa Hakanson
Art Director: Basiel Jaspers
Account Supervisor: Albert-Jan Pomper
Advertiser's Supervisor: Moniek Mulder
Producer: Jaap Bosman
Director: Marcus Vlaar
Editor: Basiel Jaspers
Sound Design/Arrangement: Roman Schoensee
Animation: Basiel Jaspers
Cameraman: Basiel Jaspers
Music: Roman Schoensee
Editing Company: Ranj Serious Games

English Description
‘Houthoff Buruma The Game’ is an interactive multimedia serious game developed specifically for Dutch law firm Houthoff Buruma’s recruitment of law graduates. It is not only a recruitment tool but also a recruitment campaign.

There are but a few really talented legal students graduating each year in the Netherlands and the competition for these are fierce. At the same time, the limit has been reached of what you can communicate with traditional printed media.

There is an increasing gap between university life and the reality of working at a top-tier law firm. A recruit has to be creative, solution-driven, immune to stress, worldly-wise and have excellent people skills. A serious game is an ideal tool to find these capacities.

It outlines the plot of The Game, a Chinese state owned giant who wants to take over a Dutch family business.