HP Film, Digital Don't rage quit by FRED & FARID New York

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Don't rage quit

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Industry Laptops, Netbooks, Tablets
Media Film, Digital, Interactive & Mobile
Market United States
Agency FRED & FARID New York
Creative Director Laurent Leccia
Art Director Xuan Pham, Jean-baptiste Ledivelec
Copywriter David Kennedy
Producer Charlotte Woodhead
Production Iconoclast
Released December 2016

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: HP/ Omen X
Agency: Fred & Farid
Geo: United States
Advertising Agency: Fred & Farid, New York, USA
Agency Managing Director: Francois Grouiller
Agency Supervisor: Marc Gellman
Creative Director: Laurent Leccia
Copywriter: David Kennedy
Art Directors: Jean-baptiste Ledivelec, Xuan Pham
Agency Producer: Damon Webster
Digital Agency Producer: Damon Webster
Production Company: Iconoclast
Producer: Charlotte Woodhead
Director: Wearefromla
Music: Storefront
Music Producer: John Snieder
Post - Production: Exile Edit/ Katie Turinski
Editor Post Producer: Evyn Bruce
Post Production VFX: The Mill
Post Producer: Evyn Bruce
Post Producers VFX: Rachael Trillo, Bugs Russell
VFX Artists: Jimmy Bullard / The Mill
Digital Production Company: JMX2
Digital Producer: John Morton
Published: December 2016
Rage quitting is a well known phenomenon within the PC gaming community: because of poor performing hardware that cannot keep up with the speed of gameplay, frustrated gamers flip out. Designed from the ground up for the most demanding gamers, the OMEN X by HP is a new, top of the line gaming desktop PC that comes with some of the most innovative, powerful components and a revolutionary tri-chamber design that separates hot components into their own thermal zones for better performance.The campaign created by FRED & FARID New York features an over-the-top, spectacular yet totally familiar rage quit scenario that gaming audiences relate to.