PLANE by BBDO Mexico for HP

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PLANE

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Industry Printers, Scanners & Supplies
Media Film
Market Mexico
Agency BBDO Mexico
Director Pedro Avila
Executive Creative Director Luis Ribo
Creative Director Juan Carlos Rivera
Art Director Angelica Limon - Martin Sanchez
Copywriter Alan Garcia
Production Metro
Released November 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: HP MEXICO
Product/Service: HP LASER JET PRINTER
Agency: BBDO MEXICO
Production Company: METRO PRODUCCIONES, Mexico City, MEXICO
Date of First Appearance: Nov 8 2010
Executive Creative Director: Luis Ribo
Creative Director: Carlos Rivera
Copywriter: Alan Garcia
Art Director: Angelica Limon - Martin Sanchez
Agency Producer: Francisco Muñoz
Director: Pedro Avila
Sound Design/Arrangement: Prado Sur
Animation: White Rabbit
Account Manager: Luis Lucido

English Description
The idea tries to make relevant one of the benefits of the HP LaserJet printer.
This benefit is the AUTO ON/OFF function, which makes the printer, turns off by itself, helping to reduce energy consumption making it an eco-friendly product.