HP Film Reinvent Giving by AMV BBDO London

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Reinvent Giving

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Industry Laptops, Netbooks, Tablets
Media Film
Market United Kingdom
Agency AMV BBDO London
Art Director Jay Philips
Copywriter Neil Clarke
Production Academy Films
Director Seb Edwards
Released November 2016


Kinsale Shark Awards 2017
Film Craft International Film Craft - Tv/Online Or Cinema: Best Cinematography Bronze

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: HP
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO San Francisco: Matt Miller
Creative Directors: Jakub Szymanski, Alex Stainton
Associate Creative Director / Art Director: Jason Moussalli
Associate Creative Director / Copywriter: Adam Balogh
Senior Producer: Amanda Moody
Head of Integrated Production: Louise Doherty
Business Affairs Manager: Rodney Hameroff
Worldwide Senior Director: Audrey Melofchik
Group Account Director: Elana Shea
Management Supervisor: Diana Wolff
Account Executive: Nivie Roberts
Chief Strategy Officer: Tim Millar
Senior Planning Partner: David Murray
Communications Planning Director: Heidi Keel
Production Company: Rattling Stick / LA & UK
Director: Sara Dunlop
Line Producer: Polly Ruskin
VFX Company: The Mill / LA
VFX Supervisor / Artist: Adam Lambert
VFX Producer: Karina Slater
Music House / Sound Designer: Big Foote / NY
Edit House: Lost Planet / LA
Editors: Andrea MacArthur, Amanda Perry
Post-Producer: Aimée Hinkley
Senior Colorists: Adam Scott
Mix Studio: Lime / LA
Sound Mixer: Matt Miller
Published: November 2017
A heartwarming tale of two brothers, one a musician and one hearing impaired, connecting through technology and music.
The story of two brothers, and how music and the HP Spectre x360 helped bring them closer together.
This film is about how technology brings two brothers closer together. One brother is in a band and loves music. The other brother wants to be able to experience music as well but can’t because he is deaf. Using his HP laptop, the musical brother creates a colorful, multi-sensory experience that enables his brother to feel music for the first time.