HSBC Film LCD by J. Walter Thompson Buenos Aires

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Industry Banking & Financial Services
Media Film
Market Argentina
Agency J. Walter Thompson Buenos Aires
Director Los Baby
Executive Creative Director Pablo Alvarez Travieso, Gonzalo Vecino
Creative Director Ariel Abadi, Joaquín Ares
Art Director Agustina Anguita
Copywriter Julian Tachella
Account Supervisor Soledad Gonzalez
Editor Ezequiel Sarudiansky
Production Rebolucion
Producer Jorge Larrain
Released November 2010

Credits & Description

Category: Banking, Investment & Insurance
Production Company: REBOLUCION, Buenos Aires, ARGENTINA
Date of First Appearance: Nov 9 2010
Chief Creative Officer: Gonzalo Vecino Y Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino Y Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Copywriter: Julián Tachella
Art Director: Agustina Anguita
Agency Producer: Federico Videtta/Ivonne Anderson
Account Supervisor: Soledad Gonzalez
Producer: Jorge Larrain
Director: Baby
Editor: Ezequiel Sarudiansky
Sound Design/Arrangement: Electrohippie
Post Production: La Posta Cine
Cameraman: Mariano Benchimol
Lighting: Colo Kainer
Music: Electrohippie
Account Manager: Marcos Rico
Planner: Gonzalo Fonseca
Director Of Photography: Javier Julia
Editing Company: La Posta Cine
English Description
HSBC is an international bank with a great history, positioned as an aspirational and exclusive brand.
These attributes sometimes also generate the perception that the HSBC is distant and hard to access.
That´s why, the creative strategy seeks generating closeness with the people and sincerity, to show the brand has immediate benefits that are truly valued by its clients. The spots describe, with humor, a chain of different events that start to take place triggered by a specific purchase, to later conclude with the simple and true benefit of using the credit cards of the bank, demystifying all promise of consumption.