|Agency||J. Walter Thompson London|
|Creative Director||Axel Chaldecott|
|Art Director||Simon Sworn|
|Editor||James Rosen At Final Cut London|
|Ciclope Asia Pacific, 2013|
|Live Action||Production Design||Silver|
Credits & Description
HSBC has launched a brand new Serious Play campaign to support the financial groupâs co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the Hong Kong Stadium.This year, HSBC has minted a commemorative Serious Play medallion for the fans at the event one of the biggest weekends in the Hong Kong calendar. The Serious side represents the world class 7s Rugby and the Play side represents the weekendâs legendary carnival atmosphere. HSBC has minted 10,000 of them and are exclusively available to fans in the HSBC 7s Village. The campaign, created by JWT London, focuses on the two sides of the medallion.