HSBC Film Serious Play - The Mint by Curious Film, J. Walter Thompson London

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Serious Play - The Mint

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Industry Banking
Media Film
Market United Kingdom
Agency Curious Film
Director Ash Bolland
Agency J. Walter Thompson London
Creative Director Axel Chaldecott
Art Director Simon Sworn
Copywriter Matt Chandler
Editor James Rosen At Final Cut London
Released March 2013

Awards

Ciclope Asia Pacific, 2013
Live Action Production Design Silver

Credits & Description

HSBC has launched a brand new Serious Play campaign to support the financial groupâs co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the Hong Kong Stadium.This year, HSBC has minted a commemorative Serious Play medallion for the fans at the event one of the biggest weekends in the Hong Kong calendar. The Serious side represents the world class 7s Rugby and the Play side represents the weekendâs legendary carnival atmosphere. HSBC has minted 10,000 of them and are exclusively available to fans in the HSBC 7s Village. The campaign, created by JWT London, focuses on the two sides of the medallion.
Category: Finance & insurance
Client: HSBC
Agency: JWT London
Production: Curious Films
Country: United Kingdom
Director: Ash Bolland
Creative Director: Axel Chaldecott
Art Director: Simon Sworn
Copywriter: matt chandler
Agency Producer: ROMILA SANASSY
Client: Andrea Newman (Global Head of Advertising)
Client: Giles Morgan (Global Head of Sponsorship and Events)
Client: Hamish Goulding (Senior Marketing Manager Brand and Sponsorship)
Assistant TV Producer: Helen Ball
Planner (creative agency): Orlando Hooper-Greenhill
Global Director: Tanya Hamilton-Smith
Account Manager: Rollo Gwyn-Jones
Media agency: Mindshare
Media planner: Sam Selleck
Editor: James Rosen at Final Cut London
Sound: Dan Weinberg at Greek Street Studios