HSBC Film Life Cycle by J. Walter Thompson London

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Life Cycle

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Industry Banking & Financial Services
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Lucas Peon
Creative Director Jez Cripps
Art Director Mike Tran
Creative Andy Smith, Simon Sworn, Kat Thomas
Released July 2017

Credits & Description

Category: Financial Services
Brand: Hsbc
Media: Film
Country: United Kingdom
Advertising Agency: J. Walter Thompson London, Uk
Executive Creative Director: Lucas Peon
Creatives: Kat Thomas, Simon Sworn, Andy Smith
TV Producer: Caroline Connor
Planner: Omar El Gammal
Business Director: David Clyde
Account Director: Angus Flockhart
Project Manager: Anna Henderson
PR Agency: Hill+Knowlton Strategies
Managing Director: Matt Bright
Director: Claire Coffey
Senior Account Director: Joey Ng
Brand Activation Agency: Geometry
Business Partner: Gideon Maier
Account Director: Grace Power
Senior Planner: Brendan Sturrock
Creative Director: Jez Cripps
Art Director: Mike Tran
Published: July 2017
Synopsis:
HSBC UK has signed one of the largest partnerships in sporting history: an 8-year deal with British Cycling, which covers all forms of cycling from grassroots events right up to Team GB. Their mission is to get two million people back on their bikes for a healthier and happier Britain by 2020.