HSBC Film PIANO by J. Walter Thompson Sao Paulo

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Industry Banking & Financial Services
Media Film
Market Brazil
Agency J. Walter Thompson Sao Paulo
Director Carlos Manga Jr.
Creative Director Fabio Miraglia, Mario D' Andrea, Mario D`andrea
Art Director Ricardo Marques, Gustavo Costi, Rodolfo Amaral
Copywriter Marco Pupo
Account Supervisor Gabriela May, Paula Mosimann, Silvia Rohrig, Marcos Giovanella, Thalita Ramos
Released March 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: HSBC
Product/Service: HSBC PREMIER
Production Company: PARANOIDBR, São Paulo, BRAZIL
Date of First Appearance: Mar 22 2011
Chief Creative Officer: Mario D' Andrea
Creative Director: Mario D' Andrea/Fabio Miraglia
Copywriter: Marco Pupo
Art Director: Ricardo Marques
Agency Producer: Fabiano De Proença/Renata Soares
Account Supervisor: Gabriela May/Silvia Rohrig/Paula Mosimann/Marcos Giovanella/Thalita Ramos
Advertiser's Supervisor: Maria Fernanda La Regina/Heloisa Souza/Bianca Jordão
Director: Carlos Manga Jr.
Sound Design/Arrangement: Lua Nova
Post Production: Casablanca
Account Manager: Gabriela May/Silvia Rohrig
Planner: Ken Fujioka/Newton Nagumo/Lia Bertoni
Director Of Photography: Lito Mendes Da Rocha

English Description
The commercial starts in the 80’s, with a man playing the piano to make his son falls asleep. Time goes by. The boy grows up and becomes a father. One day, his baby has trouble sleeping and the guy calls his pianist dad. The old man starts to play the same song on the piano.