STUDENT by J. Walter Thompson London for HSBC

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STUDENT

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Industry Banking
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Axel Chaldecott
Art Director Daniel Hennessy, Greg Sutcliffe, Gerard Or
Account Supervisor Paul Kirkley
Production Rattling Stick
Director Sara Dunlop
Producer Stuart Bentham
Released January 2011

Credits & Description

Category: Other Screens
Advertiser: HSBC
Product/Service: HSBC PREMIER
Agency: JWT LONDON
Production Company: RATTLING STICK, London, UNITED KINGDOM
Date of First Appearance: Jan 31 2011
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott/Daniel Hennessy
Copywriter: Greg Sutcliffe/Gerard Or
Art Director: Greg Sutcliffe/Gerard Or/Daniel Hennessy
Agency Producer: Doug Wade
Account Supervisor: Paul Kirkley
Advertiser's Supervisor: Andrea Newman
Producer: Stuart Bentham
Director: Sara Dunlop
Account Manager: Monique Dykstra
Planner: Alison Ashworth
English Description
Task: To dramatise HSBC Premier’s campaign theme ‘Live life without boundaries’ using global media channels.
Target Audience: ‘Global citizens’; well travelled, open minded, well educated and relatively affluent. They hold ‘family’ as the most important thing in their lives.
Solution: A story of a girl that leaves her family home to go to University in another country. Here, she quickly meets new friends and begins to experience all that her new world has to offer.