HSBC Film WORLD’S LOCAL GAME by J. Walter Thompson Sao Paulo

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Industry Banking & Financial Services
Media Film
Market Brazil
Agency J. Walter Thompson Sao Paulo
Director Paschoal Samora, Kátia Lund
Art Director Fabio Miraglia, Ricardo Marques, Mario D`andrea, Gustavo Costi, Rodolfo Amaral
Copywriter Mario D' Andrea, Marco Pupo
Producer Margarida Ribeiro
Account Supervisor Gabriela May, José Fernando Lopes, Bruno Machioni, Paula Mosimann
Production Mixer
Released June 2010

Credits & Description

Category: Internet Film
Advertiser: HSBC
Product/Service: BANKING
Production Company: MIXER, Sao Paulo, BRAZIL
Date of First Appearance: Jun 9 2010
Chief Creative Officer: Mario D' Andrea
Creative Director: Mario D' Andrea/Fabio Miraglia
Copywriter: Mario D' Andrea/Marco Pupo
Art Director: Fabio Miraglia/Ricardo Marques
Agency Producer: Fabiano De Proença/Renata Soares
Account Supervisor: Gabriela May/José Lopes/Paula Mosimann/Bruno Machioni
Advertiser's Supervisor: Glen Valente/Carlos Alves/Marcelo Velloso
Producer: Margarida Ribeiro
Director: Kátia Lund/Paschoal Samora
Sound Design/Arrangement: Lua Nova
Post Production: Mixer Team
Account Manager: Gabriela May/José Lopes
Planner: Ken Fujioka/Newton Nagumo/Bernardo Kirschner
Director Of Photography: Alexandre Ermel/Will Etchebehere

English Description
Soccer is a sport which is known and loved in the four corners of the world. In the World Cup, HSBC improvised matches in unprecedented places with large concentrations of people. Different cultures and people came together for a few seconds, playing soccer. Everything happened for real, without any actors. This was filmed and made into Internet documentaries, along with the stories of people who participated. The campaign was filmed in four countries: Russia, Mexico and on the border between Brazil and Argentina. The content valued a topic that was in the limelight, highlighting the values of different people around the world. The documentaries were watched in many countries and therefore we believe that the idea gained value by spreading.