FRUITVALE by Goodby Silverstein & Partners San Francisco for Huffington Post

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FRUITVALE

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Industry Website, Online Press, Media & Information
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Director Rich Silverstein
Editor Eric Johnson - Clatter
Released July 2010

Credits & Description

Category: Internet Film
Advertiser: THE HUFFINGTON POST
Product/Service: NEWS WEBSITE
Agency: GOODBY SILVERSTEIN & PARTNERS
Date of First Appearance: Jul 9 2010
Executive Creative Director: Rich Silverstein
Copywriter: Rich Silverstein
Art Director: Rich Silverstein
Agency Producer: Cindy Fluitt/Luke Dillon
Director: Rich Silverstein
Editor: Eric Johnson
Sound Design/Arrangement: Dave Baker/Shannon Botts
Animation: Mike Landry/Mark Rurka
Music: Original Score By Elias Arts
Editing Company: Gsp Elevel
Other Credits: Special Thanks To Hank Corwin

English Description
The New Year’s Day 2009 BART police shooting case involves the fatal shooting of an unarmed man, 22-year-old Oscar Grant, by former BART police officer Johannes Mehserle. Mehserle was convicted in State court of involuntary manslaughter, but many in the community say this charge falls short.

The shooting garnered national attention because there were at least six cellphone cameras on the BART train car to capture the event. However, in this new age where absolutely everyone has a camera, there can be drawbacks. Video footage of an event that is grainy, obscured, distant or from just one perspective becomes absolute truth. The ostensible reality of such raw footage dispels any doubts or questions observers may have, and when it is streamed a thousand times on the news each night, it simply becomes wallpaper.

In reality, when you think you're seeing everything, you're really seeing nothing.

But if you peel away some layers, all of a sudden you're looking at the gun; peel back another layer and all of a sudden you can see the expression of horror on Mehserle's face; or Oscar Grant's desperate pleading.